2021 State of the Beverage Industry: Juice category sees bump during pandemic

  

Commonly viewed as a breakfast beverage, juice and juice drinks saw their status change once the COVID-19 pandemic hit, as consumers sought healthful, immune-supporting products, leading to a resurgence in juice and juice drinks.

In Chicago-based Mintel’s June 2020 report “Juice and Juice Drink: Incl Impact of COVID-19, US,” Madelyn Franz, cross-category research analyst at Mintel, defines the nearly $19 billion juice and juice drinks market as “sizable but struggling.”