Goji berries in a beer mug, goji berries in a cola cup… The health of young people today is really eye-opening. However, in the new round of health preservation, the attention of wolfberry has given new development ideas to the upstream industry. In recent years, the wolfberry production area represented by Jinghe has vigorously introduced new processes, new equipment, and developed new products by virtue of its resource endowment. , promote the extension of the wolfberry industry chain, and open up a new way to increase income and become rich.
Jinghe wolfberry is bright red and full, with thin skin and thick meat, rich nutrition and pure taste. It is a local specialty and has a national geographical indication of agricultural products. Over the years, Jinghe County has vigorously developed the wolfberry industry relying on its locational resource advantages. Last year, the local wolfberry planting area has increased to about 100,000 mu. This year, the local plan is to expand the original wolfberry planting area by another 100,000 mu. Right now is the season when Jinghe wolfberry matures one after another. The red and bright wolfberry on the branches not only complements the vigorous tourism season, but also the high-quality development of the wolfberry industry is reflected in the continuous improvement and enrichment of the wolfberry deep processing industry chain and product innovation.
As everyone is familiar with, wolfberry has long appeared in the consumer market in the form of dried fruit. Although there is a market, it is an indisputable fact that the profit growth space is relatively limited. According to the trend of people incorporating dried wolfberry fruit into different drinks in recent years, more than 30 local wolfberry processing enterprises in Jinghe have actively intensified their innovation, and successively developed wolfberry puree, wolfberry juice concentrate, wolfberry beer, and wolfberry tea. More than 20 kinds of deep-processed products such as wolfberry beverage, wolfberry special naan, etc., which not only provide consumers with a product that is more suitable for health care needs, but also provide a broad development space for the wolfberry industry to increase revenue.
Picture from Food Machinery Website
Not only that, in the process of accelerating the transformation and upgrading of the wolfberry industry in Jinghe County, in addition to expanding the planting area of wolfberry to meet the demand for raw materials for intensive processing, a major highlight is the introduction of food processing machinery and complete lines, which complement product innovation and research and development. Enhance the added value of wolfberry and inject “soul”. The author noticed that among the wolfberry deep-processing enterprises in Jinghe County, the wolfberry beverage production line newly put into use in recent years can complete automatic operations such as canning, coding, and packaging on the basis of only a few manual assistance. The processing volume can reach about 100,000 cans, and the development route of reducing costs, increasing efficiency and stabilizing supply boosts the value-added of the wolfberry industry. With the growth of orders for goji berry beverages and the sufficient supply of back-end products, the value of orders signed by goji berry processing enterprises has exceeded 5 million yuan.
Under the wave of brewing wolfberry in beer glass, in recent years, there are also wolfberry processing enterprises through the introduction of a complete set of production equipment for beer brewing, which has laid a solid foundation for the innovative research and development and conversion of wolfberry beer. It is reported that Jinghe wolfberry beer firstly selects Jinghe wolfberry and malt and other raw materials, and secondly, through the combination of ancient brewing technology and modern filling technology, the wolfberry beer that is suitable for low temperature fermentation and natural precipitation will be aseptically filled. After being processed on the production line, it is converted into a product for sale on the market. For consumers, wolfberry beer has a strong aroma of wheat and wine, and the raw material of wolfberry itself also brings certain nutritional blessings. It is a good choice for young people who are pursuing indulgence and health preservation. At present, Jinghe wolfberry beer is mainly canned in cans, and some companies plan to add glass bottle canning lines to open the door to the consumer market with diversified beer products.
With the arrival of the health-preserving trend, wolfberry, which has the same origin as food and medicine, has broad development prospects. As one of the main producing areas of high-quality wolfberry in my country, Jinghe has accelerated the pace of chain extension, supplementation and strengthening of the wolfberry industry in recent years, which has injected new development vitality into the traditional agricultural industry. During the period, it has driven the local booming economic income.
Post time: Aug-10-2022